New Spirits. Smart Strategy. Real Sell-Through.

The Next Big Thing Starts Here.

OneBarUSA connects exceptional beverage brands with leading hospitality operators nationwide. We do more than place bottles — we build programs that drive results.

Black Lion, Juliette and Loca Loka featured at the bar

Portfolio Highlights

Distinctive spirits, liqueurs, wines, zero-proof choices and premium mixers.

Black Lion Vodka Loca Loka Tequila Hardhide Whiskey Uncle Val's Gin Juliette Peach Liqueur Guinigi Prosecco Casamara Club Undone Thomas Henry Roaster's Daughter

NationalReach Across the U.S.

10+ YearsOneBarUSA Industry Experience

100+Hospitality Partnerships

ResultsPrograms That Perform

Chain Partners

We Build Beverage Programs That Perform.

From a single regional concept to national hospitality groups, OneBarUSA connects the right brands with the right operators — and builds programs designed to sell.

Proud to work with leading operators

Relationships across restaurants, hotels, entertainment, travel and national chains.

Hospitality Alliance

Texano Cocina

Maple & Ash

Wildfire

Royal Caribbean

HHM Hotels

Prime Hospitality

Cheba Hut

Beef 'O' Brady's

BoomerJack's

Studio Movie Grill

OTG

Chili's

Pappas Restaurants

Alamo Drafthouse

From Strategy to the First Pour

Understand the OperatorWe learn your concept, guests, menu, price architecture, volume and goals.

Find the Right BrandsNot just brands we want to sell — brands that truly fit your business.

Build the ProgramCocktails, LTOs, wine, zero-proof, mixers, menu strategy and RFP support.

Make It SellTraining, incentives, activation, sales tools and distributor support.

Where Brands Meet Opportunity

Restaurants

Independent, regional and national restaurant groups.

Hotels & Resorts

Full-service, select-service, boutique and luxury hotel brands.

Entertainment

Sports bars, movie theaters, gaming, nightlife and family entertainment.

Travel & Cruise

Airports, airlines, cruise lines and travel venues.

Our Brand Partners

Distinctive Brands. Powerful Stories.

Built for today's beverage programs.

OneBarUSA represents an exceptional portfolio of emerging and established beverage brands. Each one brings a unique story, authenticity and real opportunity to today's operators.

Spirits

Black Lion Vodka Loca Loka Tequila Hardhide Whiskey Uncle Val's Gin Kirk & Sweeney Rum Stoli Vodka Cenote Tequila Se Busca Mezcal

Liqueurs & Ready-to-Drink

Juliette Peach Liqueur London Liqueurs Roaster's Daughter

Wine & Sparkling

Guinigi Prosecco Gehricke Wines Subterra Wines 3 Badge Enology

Zero-Proof & Mixers

Casamara Club Undone Thomas Henry

What We Do

We Do More Than Place Bottles.

We build programs that drive results.

OneBarUSA connects exceptional brands with leading operators — and builds beverage programs, activations and strategies that create real guest demand and real sell-through.

How We Help

Chain Development

Decision-maker relationships, account targeting, introductions and long-term partnership building.

RFP Strategy

Research, positioning, brand storytelling, category strategy and winning presentation decks.

Beverage Programming

Cocktail and menu development, price architecture, tiering and year-round programming.

LTOs & Activations

Seasonal programs, watch parties, events, promotions, giveaways and operator incentives.

Sales Tools & Training

Sales sheets, server stories, bartender and manager training, and ongoing support.

Sell-Through

Velocity tracking, feedback loops, continuous optimization and measurable results.

Our Proven Process

Strategy

Introduction

Placement

Programming

Activation

Sell-Through

About OneBarUSA

45 Years of Relationships.

One company built around them.

OneBarUSA may be a newer name in the industry. The relationships behind it aren't. For more than four decades, we've built trust with the people who make decisions, set programs and drive results.

OneBarUSA founder Carlo Barone at a hospitality venue

Our Story

Every step has been about one thing — people.

Early Days

Bartending, managing and learning the business from the inside out.

Building Relationships

Years of connecting with buyers, operators, distributors and industry leaders.

Creating Opportunities

Introducing new brands, developing programs and driving category growth.

Launching OneBarUSA

Turning decades of relationships into a company built to deliver.

Today & Beyond

A nationwide network, a curated portfolio and a commitment to real sell-through.

45+Years in the Industry

NationalBuyer & Operator Network

1000+Brands Evaluated

One FocusReal Programs. Real Growth.

Why It Matters

Trusted Access

Door openers you can't buy or build overnight.

Strategic Insight

We understand what buyers need — and how to deliver it.

Custom Solutions

Programs and brands that fit the concept, market and guest.

Consistent Support

From introduction to execution — and every step in between.

The OneBarUSA Cocktail Library

Cocktails Built to Sell.
Ideas Built to Scale.

A growing operator-ready collection spanning premium martinis, tequila, whiskey, sparkling, modern mixers and a dedicated non-alcoholic / zero-proof platform built to sell.

29 cocktail concepts11 portfolio brandsDedicated zero-proof categoryOperator-ready

Featured Cocktails

Six image-forward hero serves that immediately show buyers the range of the OneBarUSA portfolio — from steakhouse classics to sparkling, espresso and premium martini occasions.

Zero-Proof & Modern Mixers

A dedicated platform for the partners driving one of the biggest opportunities in beverage today — premium mixers, sophisticated non-alcoholic serves and real menu-ready zero-proof cocktails.

Premium Mixer Platform

Thomas Henry

Not hidden behind the spirit. Thomas Henry becomes part of the drink story — from Palomas and Mules to botanical tonics and tropical LTOs.

6 New BuildsFull-Proof + Zero-ProofHigh-Volume

Official Site ↗

Non-Alcoholic Cocktail Platform

UNDONE

A genuine zero-proof cocktail program with the ritual, structure and menu presence of the classics — built for guests who still want a real bar experience.

6 New BuildsNon-AlcoholicPremium Ritual

Official Site ↗

Botanical Aperitivo & Mixer Platform

Casamara Club

Bright, grown-up botanical flavor that can shine on its own or elevate tequila, gin, rum and whiskey in a modern highball program.

5 New BuildsNon-Alc + MixerFood-Friendly

Official Site ↗

Browse by occasion

Full Cocktail Collection

Every card is built as a sales tool: quick operator fit, clear brand visibility, useful tags and exact specs tucked neatly behind “View Recipe.”

No cocktails match those filters yet.

OneBarUSA cocktail concepts for menu development and sales inspiration. Exact specs, brand expressions, local availability and responsible-service requirements should be confirmed for each account.

Need a Menu Built for Your Concept?

Give OneBarUSA the account, occasion and target price point. We can turn the collection into a focused LTO, chain presentation or full beverage program.

The people behind the partnerships

Meet the Team.

OneBarUSA combines national account relationships, targeted business development and hands-on regional execution to put distinctive beverage brands in front of the right hospitality decision-makers.

National reach. Regional execution. Relationships that open doors.

CB

Carlo Barone

Founder & National Chain Development

Carlo leads OneBarUSA's national account strategy and executive relationships across restaurants, hotels, casinos, entertainment companies and hospitality organizations.

Primary FocusOpening doors that create meaningful national placements for partner brands.

JR

John Rieger

National Business Development Specialist

John focuses on targeted nationwide business development, identifying strategic opportunities and cultivating relationships with carefully selected operators.

Primary FocusMatching the right opportunities with the right brands and building long-term operator relationships.

BP

Braden Popp

Regional Chain Development — Texas

Braden leads regional business development throughout Texas, supporting regional chains and national operators headquartered in one of the country's most influential hospitality markets.

Primary FocusTexas-based chain development, key account execution and regional growth.

Experience. Relationships. Results.

That is the OneBarUSA model: national reach with people who stay close to the business.

Community is part of who we are

We Give Back.

Success means more when it creates opportunity beyond our business. OneBarUSA is proud to support organizations, causes and community events that strengthen lives, expand equality and make a meaningful difference.

Hospitality is about taking care of people. We believe that responsibility extends far beyond the bar.

More Than Business. Personal Commitment.

Giving back has never been a marketing program for OneBarUSA. It is a reflection of the communities, people and organizations that have mattered to us throughout our journey. These are some of the causes and organizations we have been proud to support.

Equality • Pride • Advocacy

LGBTQ+ Community & Equality

Supporting organizations that advocate for dignity, equality, visibility, community and opportunity.

Cathedral of HopeHuman Rights CampaignEquality TexasLambda LegalBlack Tie DinnerDallas PrideFort Worth PrideFederal ClubTexas Pride Impact FundsGamma Mu Foundation

Care • Wellness • Support

Health & Human Services

Standing with organizations that provide care, crisis support, health resources and compassionate services when people need them most.

DIFFABryan's HouseLegacy CaresSuicide & Crisis CenterA Toast to LifeASD Dallas

Children • Families • Hope

Children & Families

Helping organizations that create brighter futures for children and families through care, experiences and direct support.

St. Jude Children's Research HospitalKidd's KidsTeddy Bear Party

Arts • Culture • Community

Arts, Culture & Community

Celebrating the creative organizations and community events that bring people together and make North Texas more vibrant.

Uptown PlayersDallas International Film FestivalBurgers & Burgundy

Compassion • Animal Welfare

Animal Welfare

Because taking care of the community includes the animals who depend on us, too.

SPCA

When Our Community Wins, We All Win.

As OneBarUSA grows, so does our commitment to showing up, contributing and using our relationships and resources to help the communities that have supported us.

Contact OneBarUSA

Let's Build Something That Sells.

Great brands. Smart strategy. Real results. Let's talk.

For Chain Partners

Looking for new brands, fresh programming, better margin or a new LTO?

For Suppliers

Have a brand that deserves national or regional chain attention?

START A CONVERSATION

214-605-3888 carlo@onebarusa.com

The Next Big Thing Starts Here.

Portfolio Highlights